Using Dimensions Of Harmony At Workplace To Enhance Strategic Balance Through Marketing Agility

Abstract

The research aims  to  test  the mediating role of the marketing agility variable between harmony at workplace and strategic balance in the Directorate of Najaf Gas Power Plant. The intellectual foundations of the study variables were  highlighted. The variables were measured through designing a questionnaire and its main dimensions were determined based on a number of scientific studies. The questionnaire targeted a random sample of (132) employees out of the study population of (150), at this plant. The research concluded a number of results, including that the variable of harmony in the workplace has a positive  impact  in   increasing  the  strategic balance level  in the surveyed plant. Moreover, adoption of marketing agility practices by top management   would definitely enhance the strategic balance.  The more people feel the value of their work and involve them in making decisions relevant to their work, and the greater level of independence related to the practice of their work, the more it motivates job cadres to devote their skills to achieving the required objectives. Additionally, it turned out that the implementation of marketing agility approaches would also positively  boost the impact the variable of harmony in the   workplace  on   the strategic balance. The research presents   a number of recommendations, including: Najaf Gas Power Plant's  management should increase attention to the strategic balance and highlight  its effects and significance in  investing the available opportunities through its internal resources such  as experience, knowledge, technical skills, perception, ability, insight,  by employing the best available capabilities in order to achieve the plant 's objectives. Besides, the necessity of holding frequent workshops and  meetings by line managers to observe employees' problems and addressing and handling  matters pertaining to their work, which would improve the relationship and effective communication between the two parties .