Connecting For Belonging: The Impact Of Affiliation Needs On Sns Usage In Late Adolescence

Abstract

This study aimed to determine the relationship between the need for affiliation and the intensity of social networking site use in late adolescence. The research method is quantitative with subject selection using an accidental sampling technique. Participants in this study were 242 people with the characteristics of late adolescents aged 18-21 years who have social networking accounts and actively use them. The study's results showed a significant positive relationship between the need for affiliation and the intensity of social networking site use in late adolescence. These results indicate that the higher the need for affiliation in late adolescence, the higher the intensity of social networking site use. Efforts are needed to develop activities that can accommodate adolescent social interaction so that adolescent affiliation needs are not only met through social networking sites but also interactions in the real world