The Impact Of Strategic Agility In Achieving Sustainable Competitive Advantage

Abstract

The study aims to identify the impact of strategic agility and its dimensions (strategic sensitivity, collective commitment, resource fluidity) on sustainable competitive advantage. The study population consisted of university professors in Iraqi universities. A random sample of (78) was selected. The study tool was the questionnaire. Two models were formulated for the variables. The study used the structural analytical approach using structural modeling. Among the results that were reached was that strategic agility affects... Positively contributing to sustainable competitive advantage, strategic agility has become the primary means of survival, ability to compete, and confronting ongoing turmoil in the business environment