A Comparative Analysis: The 2015 and 2019 General Elections in Africa

Abstract

The study answered four questions on propaganda and electioneering campaign in Nigeria: a case of 2015 and 2019 election in Ondo State. Results on research question 1 revealed that the respondents agreed that the 5 items they responded to are some of the various propaganda measures used by political parties in the 2015 and 2019 general elections in Nigeria these measures are names calling, hate speech, fake new to discredit an opponent, slogans or glittering, bandwagon and so on. Once these measures are used in a political environment, the problems they have on electoral outcome are numerous which was the basis of research two that this study examined.